< OFFICIAL PUMA™ THREAD >

END. Clothing’s 20th Anniversary Winds Down With The PUMA Suede And Speedcat​

More pics here

Copped the Palermo. Threw some white laces on

Just don't like the execution here. The bike/e.t. image is fine, but the words turn it into a billboard weirdly enough

Public Enemy said:

Just don't like the execution here. The bike/e.t. image is fine, but the words turn it into a billboard weirdly enough

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I TAKE IT ALL BACK

I TAKE IT ALL ******* BACK



Fire



Don't know if it's the lighting or what but those are dope

E.T.s at the start of the video, along with the apparel

Decoupled sole

Still hoping to get these on disco (Baylor Scheierman)

Public Enemy said:

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Don’t know what this will do but I’m interested. Anta is a great brand

https://www.cnbc.com/2026/01/27/chinas-anta-puma-deal-arcteryx-sportswear-outerwear.html

"Shares of Puma surged Tuesday after China’s Anta Sports said it would acquire a 29% stake from the French billionaire Pinault family, as the German sportswear company works to turn itself around amid struggling sales and brand momentum.

Anta will pay 1.5 billion euros ($1.78 billion), or 35 euros per share in cash, to Artémis — the Pinault family’s holding company — for a 29.06% stake in Puma.

The deal would make Anta Puma’s largest shareholder, however, Anta said it has “no current plans” to make a takeover offer, which would be required under German securities laws at 30% ownership.

Puma shares rose as much as 20% in early trading but later pared gains. The stock was last seen trading 9.4% higher at 23.7 euros, but is still trading close to its 10-year low.

The deal, which is expected to close by the end of the year and subject to regulatory approvals, comes as Puma has struggled to revive sales and follow through on a business overhaul after Arthur Hoeld, a former Adidas executive, took the reins last year.

It could also help Hong Kong-listed Anta increase its global footprint. "

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China's Anta buys $1.8 billion Puma stake from Pinault family, rules out takeover

Jan 27 (Reuters) - China's biggest sportswear brand Anta Sports Products (2020.HK), opens new tab has struck a deal to buy a 29.06% stake in Puma (PUMG.DE), opens new tab from the Pinault family for 1.5 billion euros ($1.8 billion), making it the biggest shareholder ‌in the German sportswear maker.
Anta said it would use its expertise to help struggling Puma increase its sales in the lucrative Chinese market. The deal also helps Fila owner and Salomon backer Anta in its quest to become a more global business.

Pinault family investment vehicle Artemis, which also controls Paris-listed luxury conglomerate Kering, will sell its stake to the $27.8 billion Hong Kong-listed sportswear company for 35 euros per share in cash.
The deal will help Artemis reduce its debt load, a spokesperson for the company said.
Puma shares surged 17% initially ‌and were up 9% by 1130 GMT, still near their lowest levels in a decade.
The offer represents a 62% premium to Puma's closing share price of 21.63 euros on Monday, and comes as the 3.2 billion euro ($3.79 billion) company tries to revive its fortunes after losing ground to Nike (NKE.N), opens new tab, Adidas (ADSGn.DE), opens new tab, and newer brands like On Running .

Puma has more scope for growth in China, ‍a senior Anta executive told Reuters.
"Puma has more potential in the Chinese market, where they are underrepresented with only 7% of their global revenues. We have a lot of insight on how to make Puma more successful in China," said Wei Lin, Anta global vice-president for sustainability and investor relations.
Anta, which has a track record of acquiring and revamping Western sports labels, said Puma ⁠complements its existing brands and could help it compete better internationally.
Anta is the largest shareholder of Amer Sports (AS.N), opens new tab, which owns Salomon, Arc'Teryx, Wilson, and other brands. Amer ‍has grown Salomon into a major sneaker brand and reported strong revenues even as Nike and Adidas struggled.
Anta also directly owns Fila, Jack Wolfskin, Kolon Sport and Maia Active.

"Anta has already shown ‌with other ‌brands that it can successfully support them (e.g. Amer Sports)," said Christian Reindl, portfolio manager at Union Investment, a Puma shareholder.
"Operationally, however, Puma remains a restructuring case for the time being."
Anta said it would seek Puma board seats once the deal was finalised but would not seek a full takeover of the company. Anta shares gained 2% on the announcement.
PUMA UNDER PRESSURE
Puma has been under pressure as sportswear competition has intensified and recent sneaker launches, including the Speedcat, failed to generate the momentum executives hoped for.
CEO Arthur ⁠Hoeld, who took over last July, ⁠announced a turnaround plan and 900 job cuts in October, on top of 500 layoffs earlier last year.
Lin said Anta had confidence in Hoeld and his team.
Puma is set to report fourth-quarter results on February 26, giving investors a first sense of how its plan to limit discounting, improve marketing and cut its product range is playing out.
Reuters reported in early January that Anta had offered to buy about 29% ‍of Puma from Artemis and had secured financing for the acquisition, although talks at the time had stalled over valuation given Puma's steep decline.
Artemis, run by Kering chairman Francois-Henri Pinault, had previously described its Puma stake as non-strategic. The Pinault family took the holding from Kering in 2018, when the group repositioned itself as a pure luxury player.
"This disposal is consistent with the ongoing strategy implemented by Artemis to focus on controlled assets and to redeploy its resources towards new value-creating sectors," ‍Artemis said in a statement.
The deal is subject to antitrust clearances, shareholder approval at Anta, and regulatory approvals in China and other jurisdictions.

Dr.BlasterCombo said:

Don’t know what this will do but I’m interested. Anta is a great brand

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I didn't know they were such a juggernaut generally with all the other companies they own or have major stakes in. Toward the beginning of Steph's sneaker free agency I speculated that Anta was probably eager to sign him, well seeing how much they own or have a controlling stake in, I'm of two minds. Sure that would help them, but also he'll be out of the league in the next 3 years and clearly they have bigger fish to fry.

Public Enemy said:

I didn't know they were such a juggernaut generally with all the other companies they own or have major stakes in. Toward the beginning of Steph's sneaker free agency I speculated that Anta was probably eager to sign him, well seeing how much they own or have a controlling stake in, I'm of two minds. Sure that would help them, but also he'll be out of the league in the next 3 years and clearly they have bigger fish to fry.

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Yeah, they’re a lot bigger than a lot of people notice. And they’ve been around for a long time. They deal with different numbers too. They got that Asian market pretty good

Surprised this thread doesn’t move as much. They have a really good running selection. Their app is real clean as well.

kvsm23vs24 said:

Surprised this thread doesn’t move as much. They have a really good running selection. Their app is real clean as well.

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I never see their running shoes on shelves. Maybe it’s just my area but outside of some specialty stores I can’t try any on

Weirdly dope, but I wouldn’t buy them

No they most certainly did NOT “do their thing”.